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Annual Report

We set a new Record!

By Bruce Coons

With the end of our fiscal year on July 31, 2006 SOHO posted its best performance in its 37-year history. SOHO's income for the year reached new highs of $794,029.70 and retained earnings of $175, 629.91. As you can see by the charts shown here, SOHO has had steadily increasing revenues of the past six years and our retained income has also increased during the same period, and we have no debt. This significant growth has been realized in all areas. Museum operations account for approximately half of the income; SOHO's core education programs realize the other half. This outstanding performance is even more impressive in that it was achieved during a difficult period where many other non-profits were seeing declining revenues and are struggling to survive.

Our financial stability is the major reason that SOHO has been so effective in educating the public and public officials about the benefits of preserving our heritage and it gives us the financial clout to back it up. Once upon a time we lost most of our endeavors to save San Diego's historical sites, now that condition has been reversed, and we are usually successful in "Saving San Diego's Past for its Future."

While it is great to highlight SOHO's success, It has never been more important to ensure that we remain financially independent and become ever more effective. To accomplish these goals we must continue to expand our financial capacity. We need to build a permanent endowment, diversify our income sources, add qualified personnel to better serve our mission and continue our aggressive restoration program for the historic sites we manage. We need to develop our revolving fund to the point where we can be proactive and compete on the open market to buy and restore threatened properties ensuring their preservation for the future. Due to San Diego's real estate prices this effort will require substantial financial resources.

As you can see we still have a daunting preservation and financial agenda, but thanks to all of you we are making outstanding progress.

Remember a loss of our heritage is a loss that continues forever.

Bruce Coons
Your Executive Director

Annual Report
Statement of Activities
Statement of Financial Position

2006 - Volume 37, Issue 3


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Root of the Problem?

Is it Worth Saving?

Making History

New Project to Reconfigure Tank Farm

Coronado City Council Upholds Designation by the City's Historical Resources Commission
Historic Preservation: The Greenest of Conservation Solutions
Adobe U
The Preservation and Repair of Historic Stucco

Borrego Springs Modern

Modern for the Masses

Community Outreach

Old Town Cultural/Historical Program

Annual Report

Statement of Activities

Statement of Financial Position

Head Docent Promoted

In Memoriam: Lee Roper (1929-2006)

Squire Ensworth's Letters to Mr. Whaley

Whaley House Garden

Volunteer Profile: Pat Petersen

SOHO Highlights San Diego County Museums
1938 Midway La Playa Trail Refurbished & Unveiled

What is it?

Strength in Numbers

Lost San Diego

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2476 San Diego Avenue · San Diego CA 92110 · Phone (619) 297-9327
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