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A Partnership to Preserve America

Heritage Tourism

By the Honorable Gale A. Norton, Secretary of the Interior

Reprinted with permission, National Trust Forum, National Trust for Historic Preservation, 1785 Massachusetts Avenue, NW Washington, DC 20036, (202) 588-6053,

An important part of the Preserve America initiative is to help communities preserve their story and develop heritage tourism programs.

A new study from the Travel Industry Association of America and Smithsonian Magazine shows a remarkable 81 percent of U.S. adults who traveled in the past year are considered historic/cultural travelers. This is up 13 percent from 1996. In fact, for 30 percent of these travelers, their destination choice was influenced by a specific historic or cultural event. The study also determined that these travelers spend more money compared to the average U.S. traveler and stay longer at their destinations.

Heritage tourism serves a dual purpose of bolstering economies while teaching Americans more about their shared past.

Why is heritage tourism important? There is an increasing homogenization of our world where every mall guarantees you the same fast food restaurants and the same clothing chain stores. If you find a clothing item in Virginia, there is a good chance you can find the same item in Oregon. What is the draw to travel, to see something new, if it is all the same?

It is amazing and hopeful to me that there is an increased interest among citizens to establish what is unique about their home communities.

2004 - Volume 35, Issue 1


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Cinderella Story

Old Enough

The strength of a nation lies in the homes of its people
SOHO Becomes a Partner of the National Trust for Historic Preservation

A Partnership to Preserve America

Preservation Action Update

After the Fires

Port Votes to Demolish 40% of the OPHQ

San Diego to Host OHP and CPF Training Workshops

From Lemons to Locomotives & Beyond

Know something About the Hemphill Dance Studio?
S. Kathleen Flanigan Preservation Revolving Fund

A Memorial to a Friend in Preservation

A Formal Groundbreaking

1950s Wrestling & Roller Rink Building to be Razed

SOHO Forms Modernism Committee

Herbert Kunzel Residence Receives Historic Designation
Identification & Evaluation of Mid-20th-Century Buildings

Events & Education Update

Letters to the Editor

2004 Craftsman-Spanish Revival Weekend

People In Preservation

Strength in Numbers

Lost San Diego

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