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Reflections Quarterly Newsletter
A Partnership to "Preserve America"
Heritage Tourism
By the Honorable Gale A. Norton, Secretary of the InteriorReprinted with permission, National Trust Forum, National Trust for Historic Preservation, 1785 Massachusetts Avenue, NW Washington, DC 20036, (202) 588-6053, www.nationaltrust.org
An important part of the Preserve America initiative is to help communities preserve their story and develop heritage tourism programs.
A new study from the Travel Industry Association of America and Smithsonian Magazine shows a remarkable 81 percent of U.S. adults who traveled in the past year are considered historic/cultural travelers. This is up 13 percent from 1996. In fact, for 30 percent of these travelers, their destination choice was influenced by a specific historic or cultural event. The study also determined that these travelers spend more money compared to the average U.S. traveler and stay longer at their destinations.
Heritage tourism serves a dual purpose of bolstering economies while teaching Americans more about their shared past.
Why is heritage tourism important? There is an increasing homogenization of our world where every mall guarantees you the same fast food restaurants and the same clothing chain stores. If you find a clothing item in Virginia, there is a good chance you can find the same item in Oregon. What is the draw to travel, to see something new, if it is all the same?
It is amazing and hopeful to me that there is an increased interest among citizens to establish what is unique about their home communities.
More from this issue
- Coronado Railroad Designated Again, Designation to be Appealed
- Cinderella Story: S.S. Catalina Hopes Lie with Hollywood Production Company
By Jean Quist- President's Message: Old Enough
By David Marshall- Message from the Executive Director
By Bruce Coons- SOHO Becomes a Partner of the National Trust for Historic Preservation
- A Partnership to "Preserve America", Heritage Tourism
- Preservation Action Update
- After the Fires
- Port Votes to Demolish 40% of the OPHQ
- San Diego to Host OHP and CPF Training Workshops Feb 26,27, & 28th
- From Lemons to Locomotives & Beyond: A History of the South Bay
- Know something About the Hemphill Dance Studio?
By Dale May- S. Kathleen Flanigan Preservation Revolving Fund
- A Memorial to a Friend in Preservation
- A Formal Groundbreaking
By Jessica Mcgee- 1950s Wrestling & Roller Rink Building to be Razed Unless Rescued
By Rita Baker- SOHO Forms Modernism Committee
By Bill Lawrence- Herbert Kunzel Residence Receives Historic Designation
- Identification & Evaluation of Mid-20th-Century Buildings, 1940-1970
- Events & Education Update
- Letter to the Editors #1
- Letter to the Editors #2
- The 2004 Craftsman-Spanish Revival Weekend
- People in Preservation Nominations due by April 2, 2004
- Lost San Diego
email: SOHOSanDiego@aol.com
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