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2003 San Diego Modernism Weekend

1920's to 1960's

Join SOHO on October 10, 11, and 12 for our First Annual San Diego Modernism Weekend to be held at the spacious San Diego Community Concourse Building downtown. Capitalizing on a nationwide revival of interest in Modernism, this 3-day weekend fundraiser will include a stellar lineup of speakers, of master architect designed homes never before open to the public, and of first class parties. At the heart of this lively weekend is the Modernism Show and Sale, featuring over 30 vendors and a vintage trailer show. The Weekend also includes a Silent Auction of Modernist items donated by the exhibitors and local businesses. While the final details are still being arranged, early plans promise a spectacular event filled with much to see and do.

Friday Evening, October 10
Preview Reception and Lecture, 5:30-9pm

San Diego Modernism Weekend gets underway with a Preview Reception and a lecture by esteemed architectural photographer Julius Shulman.

Serious collectors of Modernism will enjoy an evening of live music and great food and drink as they stroll amid the exhibitions shopping for rare finds.

At 7:30pm SOHO presents a singular opportunity to hear Julius Shulman, one of the living legends of the architectural photography world, deliver his lecture, titled: "San Diego, Yesterday-Tomorrow?" The topic covers the photographic relationship that began over 50 years ago with his first local project. As if this were not enough, Mr. Shulman is sharing his 93rd birthday with us. Mr. Shulman will be signing the calendar Paradise Bound - San Diego Modern Architectural Photography by Julius Shulman, making its debut at this event.

Following Mr. Shulman's lecture, the catered Preview Reception continues until 9pm.

Saturday, October 11
The admissions booth opens at 9:30am, and the show and lectures begin at 10am Modernism Show and Sale, 10am to 5pm

This show will feature more than 30 of the West Coast's best Modernism dealers. Featuring goods from the roaring 20's through the swinging 60's, the exhibition will carry original art and décor, books, clothing, furnishings, textiles, metalware, and more spanning the gamut from kitsch to high design, from Art Deco to Tiki, and from Vintage to Replica and new design work.

A highlight of the Modernism Weekend is the Vintage Trailer Show displaying 7 to 9 restored trailers built from the 1930's through 50's. These uniquely American artifacts are a hot commodity with trailerites, as the fans of vintage trailers are known. Hook up your spirit of adventure and tour these lovingly restored examples of Americana.

Featured Lectures
The full day of lectures includes the following speakers:

  • Opening with a lecture on the preservation of Modernist architecture is Leo Marmol, AIA, founding partner of Marmol Radziner & Associates and one of L.A. Conservancy's most eloquent speakers. Marmol Radziner & Associates is responsible for the painstakingly accurate restoration of the Richard Neutra-designed Kaufmann House in Palm Springs. The firm's work has appeared in Architectural Record, Progressive Architecture, The New York Times, among other publications.
  • Coinciding with the Vintage Trailer Show, Doug Keister takes the stage as the second speaker to explain the phenomenal interest in this classic form of travel. At the conclusion of the lecture he will be signing his new book Ready to Roll-A Celebration of the Classic American Travel Trailer.
  • Following a break for lunch, architectural historian Keith York will speak on the San Diego mid-century scene. Mr. York and Bryan Forward are co-authoring a comprehensive book on San Diego Modernism 1945-1965, and Mr. York will share some of San Diego's rich modernism heritage with us.
  • Erik Hanson will close the lecture series with a talk on hometown favorite Irving Gill, who is widely believed to be the father of the Modernist movement in Southern California. Mr. Hanson will also share highlights of Gill's later work.

The Modern Masters Forum
This historic event provides a question and answer session with many of San Diego's best and most renowned Modernist architects and their protégé.

Dual Cocktail Party at Richard Neutra & Craig Ellwood Homes, 6-9pm
The show closes at 5pm giving everyone time to get ready for what will surely be one of the most exclusive parties of the year. Masterpiece works by Richard Neutra (Bond House, 1960) and Craig Ellwood (Bobertz House, 1954) provide the backdrop for this dual house party. This amazing evening will benefit SOHO's Preservation Revolving Fund and will include invited guests who are prominent in the Southern California Modernism community.

Sunday, October 12
The exhibit and show will be open from 11:00 am to 5:30 pm. Today is the last chance to purchase those items (if they are still available) you may have been pondering over all weekend.

Historic Home Tour, 11am-5pm
Most of these have never been open for a public tour. The Home Tour is concentrated in Point Loma; a highlight of the tour is master architect Sim Bruce Richards' own home. The exceedingly rare public viewing of this home will allow guests to see firsthand the dynamic organic architectural style of Sim Bruce Richards, a Taliesin trained architect noted for inspiring other local architects including Kendrick Bangs Kellogg, Wallace Cunningham, and Norm Applebaum.

The other three interiors on the tour are to be announced. Count on at least one masterwork by Homer Delawie, FAIA!

As many who attended our 2003 San Diego Arts & Crafts Weekend discovered, the only way to go is by Trolley. Traveling courtesy of the Old Town Trolley, one of our sponsors, makes it possible to enjoy your day unencumbered, allowing you to sit back and enjoy reading your program. The event program details the history of each home you will view and provides a map and information for a walking tour as well.

In addition to the exhibits, parties, and tours, this inaugural event will be commemorated with an original poster. The work is derived from a January 1955 San Diego Magazine cover. These posters will be printed in a limited number and will be available for sale at the exhibition. We would like to say thank you to the artist, "Scrojo", for his generosity in creating and donating this work to SOHO.

Weekend posters and other show memorabilia will be available both by advance purchase and during the weekend while they last.

Early interest in the event has been strong. Advance ticket sales are anticipated to go quickly. Look for more information in the coming weeks about this exciting inaugural event. Final details will be posted online at in early September, and Registration Booklets detailing Modernism Weekend events and times will be available. Request a Registration Booklet using the form in this issue of the newsletter. These will be sent by request only.

Please note: Separate reservations are required for the Friday night reception and for the Julius Shulman lecture; seating is limited. The Saturday evening event is limited to 200 guests.

Tickets for the Vintage Trailer Show and Exhibition, Saturday lectures, Masters Forum, and the Historic Home Tour can be purchased in advance or at the exhibition hall. Ticket prices for these events will be available online and in the Registration Booklet.

In putting together this inaugural event, we would like to recognize our sponsors for their support:

  • San Diego Magazine, founded in 1948, chronicled much of the mid-century architecture and lifestyles of San Diego.
  • Modernism Magazine, David Rago's important national publication devoted to the great design movements of the 20th century.
  • In its ongoing partnership with SOHO, Historic Tours of America's Old Town Trolley is providing service for the Historic Home Tour.

Sponsorships are still available, please contact Alana Coons at (619)297-7511 for details. If you have an architectural, design or real estate firm, this opportunity may fit your needs.

We would also like to express our appreciation to Craig Dorsey of Vintage Vacations who is helping to coordinate the Vintage Trailer Exhibition. Vintage Vacations is a vintage trailer restoration company located in Anaheim.

2003 - Volume 34, Issue 3


VIEW digital online version

Adding to the Controversy

A Salute to Our Volunteers

Announcing San Diego's First Modernism Weekend

San Diego Modernism Weekend

Julius Shulman

Vintage Trailer Show Rolls In

SOHO Volunteers Needed for Modernism Weekend

Most Endangered List of Historic Resources

Preservation Revolving Fund

People In Preservation Award Winners

An Evening with People In Preservation

Cross-Border Preservation Updates

Irving Gill in Oceanside

From Seismic Event to Spanish Style

Time is Not on our Side

The San Diego Old House Fair In Review

Annual Call For Board of Director Nominations

Rancho Guajome Celebrates 150 Years

Governor Appoints Dr. Susan Hector

Highway 101 Museum

Let's Talk Stucco

Thank You

Wish List

SOHO Congratulates the San Diego Historical Society

Whaley House Docents & Volunteers

The Verna House to be Renovated

SOHO Speakers Bureau

Volunteer Appreciation Party

Annual Meeting

Strength in Numbers

VIEW digital online version

DOWNLOAD full magazine as pdf (4.2mb)


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