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End of Year Appeal

Dear Members, Friends, and Activists,

Another year of saving, protecting, and fighting for the places that matter to you has come and gone, and as we close 2017, SOHO is asking you to do what you can to demonstrate broad support for historic preservation in San Diego by contributing to our annual year-end appeal.

SOHO is the only organization providing critical historic preservation assistance on a countywide level. Please help us continue the work of providing preservation services by giving generously this year end.

Donors like you make it possible for SOHO to continue our mission and to

  • Answer hundreds of requests annually for technical assistance for historic places
  • Shine a spotlight on diverse threats via our annual Most Endangered List of Historic Resources
  • Purchase, restore and designate threatened properties such as the Hoover Barn and Santa Ysabel Store
  • Provide free consultation to neighborhood groups, city, county, state, and regional public agencies, and parks departments for historic properties.
  • Honor remarkable accomplishments in historic preservation in San Diego with our annual People In Preservation awards.
  • Keep you up to date on preservation issues via our website, newsletter, and social media pages
  • Advocate and educate at the local, state, and federal levels for preservation-conscious legislation and policy, and provide local historic preservation commissions with the information, guidance, and tools they need to protect community landmarks.

SOHO's diverse field services have a tangible impact all across San Diego County. We help get restoration projects off to a good start by providing property condition evaluations, and recommendations, and we direct historic building owners to the preservation professionals they need.

Your support enables us to help San Diegans save the places that matter, and the more you support us, the more we can do. We hope you will consider making a tax-deductible contribution this year to help us achieve our goal!

When necessary, and after all reasonable education, communication and negotiations have been fully exhausted, as a final resort we successfully use the protections that the courts and laws allow for.

Court cases are often the only thing that prevents the loss of our cherished places like Balboa Park, California Theatre, and the Santa Fe Depot; and protecting the character and identity of neighborhoods such as Mission Hills and Hillcrest as decision makers for public agencies consistently, willingly, and knowingly violate the basic preservation laws that help protect our region's heritage.

Your past financial support has made a tangible difference, and this year with your help our advocacy included several legal actions and preservation issues that went before local, state, and federal legislature.

To keep nimble when a threat comes we must always have enough funds to defend our historic resources. A successful annual appeal is essential to funding this important work.

The daily work SOHO does to make San Diego a better place doesn't often make the papers like our legal actions do, but of course, it is crucial to the infrastructure preservation work, holding public and private agencies to the preservation laws that they are obligated to abide by.

  • Assuring that the City of San Diego's Historical Resources Board is made up of board members with appropriate backgrounds
  • Adopting additional preservation incentives for the City of San Diego
  • Shepherded National Register designation for the Portuguese Chapel in Point Loma
  • Promoting, refining, and working with city staff and the community on all historic districts.

Some of the preservation battles we supported and promoted that were led by other preservation partners:

  • Getting the city to set and keep to a timeline for historic district nominations in Golden Hill, South Park, and North Park.
  • The Dr. Brad Truax house was one of the first AIDS hospices in the country. The successful community strategy was to get historic designation and subdivide into a smaller parcel where less development potential provides protection too.
  • Defending Trestles and San Onofre State Beach where a proposed toll highway would cover over 300 of the park's 2,000 acres in pavement.

Our advocacy activities are also seen in our education and events programming, raising awareness, providing information and access is a priority to us.

We updated and expanded our most popular online resource How to Research Your Historic Home, and added Historic Designation and Mills Act presentations to our website for easy access.

And we are pleased that we also produced and published two books! The History & Mystery of the Whaley House and Irving Gill: Progress & Poetry in Architecture.

SOHO's diverse field services have a tangible impact all across San Diego County. We help get restoration projects off to a good start by providing property condition evaluations and recommendations, and we direct historic building owners to the preservation professionals they need.

For SOHO to continue to fulfill its commitment to our community's future generations, we need your continued support and investment.

Advocacy includes the day-to-day investment to operate six historic sites that we keep open to the public and along with these bustling operations maintain, care for, and operate a dozen historic structures within these sites, which include four cultural landscapes and gardens.

  • Adobe Chapel
  • Derby-Pendleton House
  • Marston House Museum & Gardens
  • Santa Ysabel Store and Hoover Barn
  • Warner-Carrillo Ranch House
  • Whaley House Museum complex

One critical component of these sites is funding; it enables SOHO to hire craftsmen, build advocacy and fundraising campaigns, purchase materials and equipment, and so much more.

Because admissions and memberships cover only a portion of the cost to operate the museums and sites, we look to the generosity of people like you who share in our belief that our collective tangible heritage contained within these historic resources must continue to be an essential part of San Diego today and tomorrow.

With the financial support of generous donors like you, we look forward to continuing our mission of promoting the preservation of the cultural, architectural, historical, and archaeological heritage of San Diego county through advocacy, education, and historic property stewardship. To give now, click HERE.

Thank you for your generous support to SOHO and to the oversight of San Diego's historic buildings and landscapes, and best wishes for the holiday season.

Bruce Coons, Executive Director
Jaye MacAskill, President

P.S. All gifts big and small make a difference. Please take a moment now with our secure and easy online form and see how you can give today. Thank you for your generosity!


Online - Use our secure form
Phone - Call (619) 297-9327
Mail - Print form & mail

Contribute to any one of these important funds and personalize your donation to meet the areas you care most about!

Annual Contributions

Direct Donations

Legal Defense Funds

Memorial Funds

Legacy Giving

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2476 San Diego Avenue · San Diego CA 92110 · Phone (619) 297-9327
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